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Allplants raised UK’s biggest crowdfunding for plant-based meals

Allplants raised Eur€3.9 million crowdfunding round making it the biggest fundraiser for a UK vegan company

London-based Allplants, a vegan meal delivery startup that delivers ready-made “plant-based” meal bags Eur€3.9 million funding round on investment platform Seedrs –the leading online platform for investing.

Initially, Allplants target was set at Eur€2.3 million. However, the target was quickly met just after 48 hours of crowdfunding, making it the biggest fundraiser for a UK vegan company, to date.

The company has intrigued over 1,800 investors from its dedicated customer base including VC firm Octopus Ventures, raising another EUR€1.6 million.

Felix Capital, alongside Simon Nixon of Seek Ventures, has also joined the said funding round. Co-founder of JustGiving, Anne-Maire Huby, and Co-Founder of Bulb Energy, Amit Gurkha, has also participated in the investment round.

Chief Executive Officer, Jonathan Petrides of Allplants said that the company was delighted with the huge support and belief that the community has shown during its crowdfunding round. This has surpassed the company’s expectations and enables the company to look forward in 2020 with even bolder growth plans.

The fresh fund will be used to improve and add new food categories and to serve more than 60,000 meals a week from Allplants’ newly-opened “20,000 square feet production kitchen” devoted to plant-based kitchen in London.

Plant-based meal, Allplants Menu sample featured image
Plant-based Meals Menu of Allplants (Credits: startacus.net)

According to the company, 76 percent of its investors were not vegan at all, 73 percent believe there is a lack of healthy and nutritious plant-based meals available in the UK, and 75 percent has invested to support sustainable businesses benefitting the planet.

Allplants has also announced its plan to raise a further Series B funding by the end of the year with hopes to develop distribution partners in order to launch in new markets in Europe and North America by 2025.

Founded in 2017, Allplants has delivered over one million plant-inspired foodies nationwide and built a “movement” with over 70,000 online fans. The company made it easy and exciting to eat more plants, and less meat, with delicious, chef-made meals delivered to every consumer’s door.

Notably, the company is a B-Corp, it is a new breed of company that uses the power of business to solve social and environmental problems, promising to do good by people and the planet.

In a blog post, the company stated: “We always have and always will put people and planet alongside profit. And we’re lucky because every (amazing) person bringing Allplants to life is a passionate visionary for the radically positive change we want to see in the world.”

Allplants aim to inspire and encourage planet positive lifestyles, by inspiring inspire the next billion plant-powered people with its forward-thinking food and through its innovations.

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