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AnyMind Group secured $26.4M additional Capital

AnyMind Group, the marketing, advertising and HR company, bags $26.4 million new capital led by Japan Post Capital.

AnyMind Group is a Singapore-based organization that is transforming how professionals work, businesses operate and industries move, through technology. Any Mind is the parent company of AdAsia Holdings, TalentMind and CastingAsia.

AnyMind announced on Thursday it has accumulated $26.4 million additional funds led by Japan Post Capital – an investment business and management, a financial consulting business. According to AnyMind, the added fund is not a part of its Series B or Series C round.

Kosuke Sogo, CEO and co-founder, AnyMind Group and Edward Kato, founder, LÝFT featured image
Kosuke Sogo, CEO and co-founder, AnyMind Group and Edward Kato, founder, LÝFT (Credits: anymindgroup.com)

Shimpei Higuchi, Managing Director of Japan Post Capital commented, “With the diversification of consumer behavior and the digitalization of touchpoints between companies and customers, digital marketing is an area that is expanding and becoming more advanced. In addition, Asia as a whole still holds great potential in terms of size, economic growth and a growing middle-class, and AnyMind Group is well-placed in this market. With a young, vibrant and powerful management team at AnyMind Group, I look forward to new business development and further growth not only in Asia but globally.”

Apart from the additional fund, AnyMind also announced that it has formed a strategic partnership with LYFT – a fitness apparel brand. The partnership will enable AnyMind to offer Direct-to-Consumer (D2C) service.

“We are the only company to have dedicated product and service lines for marketers and influencers across 11 markets in Asia, and we will continue to find ways to provide greater value and grow both sides of the ecosystem. Through this collaboration with KYFT, we have a prime opportunity to match our vast influencer network with a D2C offering, whilst building a future of better content and stories,” said Kosuke Sogo, co-founder and CEO of AnyMind Group.

The new capital brings the company to a total of $62.3 million to date. With the new capital, AnyMind said that the company is looking to grow its direct-to-consumer offering, move into new markets, and expand the company’s offerings in digital-out-of-home advertising.

“AnyMind Group continues to grow around three business lines, and this capital is justification for what we’ve achieved so far and the direction we’re going in. Ultimately, our philosophy of “Growth for Everyone” aligns us towards providing value for all sides of the ecosystem that we’re in,” stated Kosuke.

In the entertainment technology space, AnyMind Group’s brands include CastingAsia, CastingAsia Creators New York, AnyUp, and AnyStyle.Tokyo, along with acquired business Moindy and Grove. In the marketing technology space, AnyMind Group houses AdAsia, CastingAsia, VGI AnyMind, along with acquired publisher trading desks, FourM and Acqua Grove.

Existing investors like Mirai Creation Fund and more also participated in the round. Shuhie Abe, President and CEO of Sparx Group Co. Ltd. Said, “The Mirai Creation Fund uses the knowledge gained from investing in many companies to support the growth and expansion of companies utilizing advanced technology. In addition, AnyMind Group’s CEO, Kosuke Sogo, who belong to a new era of Japanese entrepreneurs, has established s strong presence in Asia with great potential. The company complements our corporate strategy to develop business in new areas in Asia and globally.”

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