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Gtriip bags 7-figure Series B to expand across Asia Pacific

AI-powered identity verification startup Gtriip raises an undisclosed amount to expand in Asia Pacific.

GTRIIP, a post-series-A stage document-less check-in and access platform that uses biometric sensors on smartphones to check-in faster at hotels.

The firm has raised an undisclosed mid-seven figure US dollar amount of Series B financing to support their Asia Pacific expansion plans. The US-based company previously said it was looking to raise about US$4 million for its Series B round.

Several investors including Japanese venture capital firm Global Brain pitched in through KDDI Open Innovation Fund No. 3 (KOIF). Gtriip is KOIF’s first Singapore office investment, which was founded in June 2019. According to a statement by Gtriip, Keppel Corporation subsidiary Kepventure and Japan’s Accord Ventures have also participated in this round.

With the new investment, Gtriip primarily wants to target industries in Asia-Pacific with aging populations, a declining workforce, and high labor costs.

Gtriip was founded in San Francisco in the year 2014. Its headquarter is in the Asia Pacific region in Singapore. Gtriip’s hotel partners are enabled with the E-Visitor Authentication system using facial recognition technology, reducing guest check-in times at the front desk by 70 percent, the company’s statement said.

GTRIIP App featured image
GTRIIP App (Credits: asianentrepreneur.org)

Huang Siheng, co-founder and chief technology officer of GTRIIP, said: “Payment is already becoming mainstream on mobile, but there are still a few things that we must carry physically — photo ID (identification), driving license and keys. GTRIIP envisions and believes in a future where people can travel without any photo ID or access card.”

The hotels that have partnered GTRIIP include Park Hotel Group, Amara Singapore and Amara Sanctuary Resort Sentosa.

“Gtriip believes in a future where people can travel without any photo ID or access card. Our face and biometrics suffice as our identity. Once we have this in place, geographical mobility can become seamless. It is the guiding mission behind our digital identity platform,” added Huang Siheng.

Gtriip aims to fundamentally change the way companies make global use of digital identity. The company will use the fresh capital to drive its international expansion into Asia Pacific markets, the statement says.

It also aims to broaden its business lines into new market segments beyond hospitality and to introduce unique products for other business properties, such as tenant access and guest access. Gtriip will strengthen its sales team members and its network of developers, engineers, analysts, and customer-success experts.

Currently, the company currently supports more than 100,000 users using 13,000 access points and has achieved more than one million check-ins worldwide. With the E-Visitor Authentication system, Gtriip’s hotel partners in Singapore are activated, decreasing customer check-in time at the front desk by 70%, the company’s statement said.

Gtriip previously raised US$1 million in its series A funding round from connectivity solutions provider M1, which allowed it to scale its product to serve customers in Singapore and Macau.

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