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Hong Leong Bank Launches Official Store on Shopee Mall

Hong Leong Bank has set up an official store in Shopee Mall, making its eCommerce push for financial products.

With this, customers will be able to sign-up for banking products and services whenever they want to, at any time. This eliminates the requirement for customers to visit the physical branches of the bank.

The official store of HLB is part of its strategy to completely provide digital banking solutions in wake of the rising digital consumption among individuals. Last October, the bank launched a fully digital account onboarding through mobile app ‘[email protected]’, which leverages e-Know-Your-Customer (eKYC) technology.

According to Domenic Fuda, Group Managing Director and CEO of HLB, “The Bank’s digital-at-the-core strategy has helped in reimagining banking experiences, leading us to focus on a digital growth trajectory to make banking much more accessible and improve customer experiences. The success of eKYC has set the foundation for us to explore new opportunities in better serving customers on digital-only channels.”

Galvin Yeo, HLB’s GM of Personal Financial Services for Deposits & Digital also added, “Malaysians have developed a natural proficiency in navigating e-commerce platforms with the shift to digital and mobile-first lifestyles. The banking industry is playing catch up in the digital game considering you can get most essential items online or via e-commerce. With 9 out of 10 new digital consumers intending to continue using digital services post-pandemic, we are excited to reach out and serve customers on e-commerce sites. This will also challenge the Bank to constantly update and innovate our offerings to be exciting and relevant.”

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