MoEngage reported a Series C Funding Round amounting to US$25 million – planning for further expansion in AI, analytics and customer experience.
MoEngage is an intelligent Customer Engagement Platform trusted by enterprises in 35 countries, including several Fortune 500 brands. Consumer brands use MoEngage to personalize every customer interaction and drive better engagement, retention, loyalty and lifetime value.
“It gives me great pleasure to announce that we have raised $25 Million in Series C funding. Eight Roads Ventures led the round with participation from its UC-based sister fund, F-Prime Capital, along with Matrix Partners India and Ventureast. I welcome the wealth of experience and expertise that Eight Roads Ventures and F-Prime Capital brings into the boardroom with this investment,” said Raviteja Dodda, Founder and CEO of MoEngage Inc.
With the Vision of building the most trusted customer engagement platform for the Mobile-first world, MoEngage plans to use the funding for investing further in Customer Success, accelerate their Product Innovation, AI Engine, Analytics, Customer Journey Orchestration, and Personalization capabilities, and also deepen their relationship in Asia and scale their operations in the USA and Europe.
“What differentiates MoEngage from other engagement platforms is the combination of their ever-evolving AI-enabled customer journey capabilities, industry-best channel reachability, and top-notch customer support,” said Shweta Bhatia, Partner at Eight Road Ventures.
MoEngage helps companies on campaigns across channels such as in-app messaging, web, and SMS providing machine learning for optimization of customer engagement.
Tarun Davda, Managing Director of Matrix India commented, “MoEngage has gained the trust of marquee enterprise customers globally and further strengthened their position as market leaders in the mobile-first customer engagement and analytics space. We’re privileged to have been early partners and witness a ringside view to their growth journey. We welcome Eight Roads and F-Prime to the partnership.”