American grocery company, Albertsons Co. is ramping up its eCommerce options with self-serve pickup lockers in selected markets.
The lockers, from automation giant Bell and Howell, will first be deployed at select Jewel-Osco locations in Chicago followed by select Safeway locations in the Bay Area. Customers in those areas will be able to place orders using those stores’ web sites and apps with goods stored in the lockers for convenient pickup.
The company said that the new service, branded as Pickup, will use Bell and Howell modular, temperature-controlled lockers, which can be located indoors or outdoors. The Boise, Idaho-based grocer noted that individual columns in the modular setup can be adjusted to specific temperatures to preserve the freshness of a wide variety of grocery orders.
“Our strategy to leverage technology and innovation to continue to grow our digital business is focused on creating products customers love that truly make their lives easier,” said Chris Rupp, Albertsons Executive Vice President, and Chief Customer and Digital Officer.
Stores testing out the lockers will feature a “PickUp” option online or in the store’s app. If selected, customers will be asked to pick a time window in which they can grab their groceries. Once their purchase is confirmed, customers will then receive a unique code that they will use to pick up their orders.
“Contactless PickUp through our state-of-the-art, temperature-controlled lockers makes it even easier to shop with us. Whether customers choose to shop in our familiar neighborhood stores or through our websites and apps, we are ready to provide them with extraordinary service where and how they want to get their groceries. Our strategy to leverage technology and innovation to continue to grow our digital business is focused on creating products customers love that truly make their lives easier,” Rupp added.