Amazon India has launched Amazon Pharmacy, making its entry into the online medicine segment that has seen significant traction amid the COVID-19 pandemic.
Amazon Pharmacy will make its debut in Bangalore and it may be trialed in other Indian cities. The move comes as the online drug business has been a major boost during the coronavirus pandemic.
“As a part of our commitment to fulfilling the needs of customers, we are launching Amazon Pharmacy in Bangalore allowing customers to order prescription-based medication in addition to over-the-counter medicines, basic health devices, and Ayurveda medication from certified sellers. This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home, ” an Amazon spokesperson said in response to Moneycontrol’s queries.
The Amazon Pharmacy service offers prescription, over-the-counter, and traditional Ayurveda medication as well as basic health devices.
Amazon Spokesperson said, “This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home.”
Amazon’s plans to deliver medicines are a natural extension of its wide logistics network and customer reach. As online pharmacies have seen orders spike as much as 50 percent in the last three months during the COVID-19 pandemic as people have stayed at home due to social distancing. The surge in orders has improved their economics somewhat and reduced its customer acquisition cost.
According to experts, the pandemic has brought some new customers online, and perhaps permanently, to ordering from e-pharmacies. The widened market could be an opportunity for Amazon.