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Brave Plans to Launch a New Search Engine Called Brave Search

Wednesday, March 3, Brave announced the launch of a new search engine that will keep users’ information private and away from the prying eyes of big tech.

Brave said it had purchased Tailcat, which was developed by Cliqz, a privacy-minded subsidiary of Germany’s Hubert Burda Media.

In a  blog post, “The Tailcat search engine is built on top of a completely independent index, capable of delivering the quality people expect, but without compromising their privacy. Tailcat does not collect IP addresses or use personally identifiable information to improve search results.”

Brave Search promises not to track or profile users, and will always serve the user first. It will rely on anonymized contributions from the community to improve and refine the experience, and won’t use “secret methods or algorithms to bias results.” Brave said it plans to provide options for ad-free paid search and ad-supported search.

According to the Head of Tailcat Project, Dr. Joseph M. Pujol, “The only way to counter Big Tech with its bad habit of collecting personal data is to develop a robust, independent, and privacy-preserving search engine that delivers the quality users have come to expect.”

Brave plans eventually to show search ads through Brave Search, as the Tailcat technology is now called. Brave opened up a waiting list so beta testers can try it out in coming weeks, with general availability scheduled for late spring or summer.

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