DoorDash is launching lower-priced delivery options for U.S restaurants, responding to criticism that the commissions it charges are too high for the beleaguered industry.
The company said it will offer a new basic plan that will charge restaurants 15% per order for delivery, or around half the cost of previous plans. The plan will limit the delivery area and shift more delivery costs to customers.
DoorDash said local restaurants and chains with less than 75 locations are eligible for the new rates. The company wouldn’t say how many of its partner restaurants meet that criteria. But DoorDash delivers from nearly 400,000 restaurants using a network of 1 million freelance drivers.
DoorDash insisted the caps weren’t the reason it changed its fees. Instead, the company said it was acting in response to restaurant owners who wanted more options. DoorDash Chief Operating Officer Christopher Payne said the company spent the last six months developing a plan that would help restaurants but still ensure drivers — and DoorDash itself — can make money.