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Facebook Launched a New App called ‘Business Suite’

Social Media Giant, Facebook is rolling out a new app called ‘Business Suite’ for small business owners to manage their business pages across Facebook and Instagram.

Facebook Business Suite will enable businesses to post to Facebook and Instagram at the same time, and manage and receive messages, notifications, and alerts in one place.

The interface will also provide access to engagement metrics with a Facebook and Instagram insights tab.

Facebook COO Sheryl Sandberg said in a blog post, “We’re building Facebook Business Suite for small businesses first, but this is a long-term investment to make this the main interface for businesses of all sizes who use Facebook, Messenger, Instagram, and WhatsApp.”

“It is available for small businesses globally starting today and will expand to larger businesses next year.”

Facebook also noted that Business Suite is not meant for those using Ads Manager for advertising.

To use the new app, businesses will first need to link their Facebook and Instagram business accounts, if they haven’t already.

Once logged into Facebook, the Business Suite can be accessed on the desktop at business.facebook.com. On mobile, users of the existing Pages Manager App will see an option to join Business Suite instead. The app will also become available as a standalone download for both iOS and Android.

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