Google Maps is introducing its own news feed. Technically, Google calls its new feature the “Community Feed,” as it includes posts from a local area.
The feed, which is found with the Explore tab of the Google Maps app, is designed to make it easier to find the most recent news, updates, and recommendations from trusted local sources. It also includes posts business owners create using Google My Business to alert customers to new deals, menu updates, and other offers. At launch, Google says the focus will be on highlighting posts from food and drink businesses.
This increased exposure has impacted the posts’ views, Google says. In early tests of Community Feed ahead of its public launch, Google found that businesses’ posts saw more than double the number of views than before the feed existed.
In addition to posts from businesses, the new Community Feed will feature content posted by Google users you follow as well as recent reviews from Google’s Local Guides — the volunteer program where users share their knowledge about local places in order to earn perks, such as profile badges, early access to Google features and more.