The multinational technology company, Google, rebrands its business app suite to “Google Workspace”, with new icons as part of a broader rebrand which includes Gmail, Drive, Calendar, and Meet.
Google’s business productivity suite is getting its fourth brand in 14 years. This business suite was originally called “Google Apps for Your Domain” when it was launched in 2006, then “Google Work,” the “G Suite” in 2016, and now it’s “Google Workplace.”
The company said, “Our new Google Workspace brand reflects this more connected, helpful, and flexible experience and our icons will reflect the same.” Google’s “more connected experience” shipped two months ago in Gmail, which got a merged interface with Google Chat, Meet, and Docs on the Web. For users of G Suite—erm, I mean “Google Workspace”—Gmail was turned into a one-stop productivity shop, with the ability to open chat rooms and documents right in the Gmail interface.”
Along with the new brand, Google has also redesigned its Calendar, Docs, Meet, and Sheets logos to match the new Gmail design, while G Suite has become “Google Workspace” in an attempt to merge Gmail, Chat, and Docs into a more integrated whole.