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Grab Launched GrabSupermarket Fresh in the Philippines

Grab has announced the launch of its first online supermarket, GrabSupermarket Fresh in the Philippines.

Under its on-demand goods delivery service GrabMart, GrabSupermarket Fresh will offer fresh fruits and vegetables, meat, seafood, grains, and plant-based products.

According to Grab Philippines Head of Deliveries Anton Y. Bautista, “GrabSupermarket Fresh is a new format we are launching under GrabMart to meet the fast-growing and evolving grocery needs of Filipino online consumers. As lockdowns continue to impact the flow of goods and fresh produce into Metro Manila, we believe that our latest offering will enable our users to safely and conveniently access farm-fresh produce easily through the Grab app.”

GrabSupermarket Fresh brings to consumers a wide array of high-quality, affordably priced fresh produce, sourced directly from reputable farmers and suppliers located across the country such as Pangasinan and Bukidnon.

Partners include Teraoka Family Farm, Bukidnon Milk Company, Emerald Fresh, 28 Derby, Tender Bob’s, and Don Bangus. It will also offer a compelling range of plant-based food products to meet the rising alternative protein trend in the Philippines.

Grab aggregates and sends all fresh produce orders for the day to ensure maximum freshness to partner farmers and suppliers who will then arrange for the items to be delivered in bulk to Grab’s sorting and packing facility the next day. Orders placed before the 5:00 PM cut-off time will be available for next-day delivery.