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Grab, Lazada Announced Collaboration in Vietnam

Grab Vietnam and Lazada Vietnam jointly announced a partnership, enabling Vietnamese users of either app to access both platforms directly from their app.

According to Grab Vietnam Managing Director, Nguyen Thai Hai Van, “Apart from the challenges, COVID-19 has also spurred the adoption of digital services in Vietnam and encouraged digital-first consumer behavior. As a result, more and more consumers are now considering virtual choices to fulfill their daily needs, and we anticipate that the transition to digital services will continue to accelerate.”

As part of the partnership, Vietnamese consumers will now be able to access Grab’s on-demand food delivery service GrabFood from the homepages of Lazada’s app and website starting November 11.

In turn, Grab users in the country will also be able to access Lazada’s platform through links embedded in its campaign banners.

“This year, Lazada Vietnam will also be rolling out a series of thematic sales campaigns between the [11.11 and 12.12] mega festivals, so consumers can maximize the benefits this collaboration brings,” said Lazada Vietnam CEO James Dong.

“These benefits include instant delivery of orders on Lazada by GrabExpress and cross-platform loyalty and promotional programs,” he added.

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