Grab Thailand teams up with Digital Economy Promotion Agency (depa) and digital knowledge partners Klasssi for the launch of “GrabAcademy powered by depa”.
“GrabAcademy powered by depa” is an online knowledge sharing program with more than 80 online courses are curated with the aim to uplift skills for the merchant-partners, driver-partners, social sellers, and the general public from language skill, digital marketing, to business principles and management and strengthen Thai MSME’s competitive edge in the digital era.
Chantsuda Thananitayaudom, the Country Marketing Head at Grab Thailand said, “Grab has been strongly committed to our ‘Grab for Good’ mission, which focuses on promoting and improving the quality of life for people throughout Southeast Asia.”
“‘GrabAcademy powered by depa’ is another one of the initiatives that we aim to provide the opportunities for Micro, Small & Medium Enterprises, or MSMEs, including our merchant partners, driver-partners, social sellers and the general public to access free knowledge resources and gain the maximum benefits from technology to flourish their businesses. The program features courses that will help MSMEs to learn about online marketing to help boost sales more sustainably, increasing the competitive advantages and capabilities that will get them ready for the digital economy,” she added
Through the initiative, Grab has partnered with digital economy development organizations like depa and digital knowledge partners like Klasssi powered by KBank to develop over 80 online sales and digital upskilling courses for MSMEs. Expecting more than 15,000 attendees within 2020.
According to Asst. Prof. Dr. Nuttapon Nimman Phatcharin, President and CEO of depa, one of the key supporting organizations for ‘GrabAcademy powered by depa’ said that at present, the E-commerce platform had been an essential operating channel for businesses in the new normal era. The rise of E-commerce has been accelerated due to the COVID-19 pandemic.
“As MSMEs are one of the key drivers of the Thai economy, depa has been very active in building capabilities for the small businesses through collaboration with the private sector like Grab, as well as the civil sector. We want to ensure that Thai businesses and the general public will have the opportunity to access free online resources to become digital citizens to drive Thailand forward to a sustainable digital economy and society, which is in line with depa’s mission to support the development of digital technology adoption,” he added.
In addition to Grab’s partnership, the company also teams up with digital knowledge partner Klasssi powered by KBank, which is a future learning platform fueled by KASIKORNBANK to promote education technology in various aspects, from crisis readiness for businesses and building new opportunities through customer-centric digital marketing, as well as personal development.
“Klasssi is a future learning platform powered by KBank, whose goal is to create the opportunity to access and enhance capabilities for society. The platform is established to be in line with the bank’s purpose to empower every customer’s life and business for all through the offering of knowledge and skill development, which are key drivers to strengthen Thailand’s digital economy. Klasssi, an online course platform designed to fit the digital native, enabling them to gain knowledge anytime, anywhere through Klasssi’s website and mobile application,” said by Hataiporn Chiemprasert, First Senior Vice President, KASIKORNBANK.
‘GrabAcademy powered by depa consists of more than 80 personal skill development and business courses, e.g. language skills, techniques to increase customer base in the digital age, online marketing, e.g. photographing that sells. Content marketing techniques, as well as essential business management, e.g. accounting, tax knowledge, and the development of service mind.