Grab and Unilever launched Safer Meals Philippines, it aims to improve the food delivery industry’s existing safety and engine standards – from food preparation, handling, and up to delivery.
Unilever will provide GrabFood merchant and delivery partners with hygiene kits that include the newly launched Lifebuoy sanitizer and Cif multi-purpose cleaner for use by the partner-restaurants or stores, whether for personal sanitation by personnel and drivers, or deep cleaning in the establishments.
According to Unilever Southeast Asia, Vice President for Communication, Ed Sunico, “Building trust across communities and consumers is a way to move forward from the challenging situation that we’re all facing right now. With our well-loved and effective hygiene and sanitation brands like Lifebuoy and Cif, we hope that families and individuals continue to trust and rely on the safe meal delivery services of Grab.”
The campaign builds up to Grab’s broader safety and hygiene program — GrabProtect, which includes a robust suite of policies, steps, and tools to ensure safety and hygiene across the Grab platform.
“Keeping our communities safe is core to everything we do at Grab, and we are fortunate to find a partner in Unilever that shares this philosophy to make a difference. We believe that by working with Unilever to raise the bar of safety and hygiene in the food delivery industry, we protect the lives and support the livelihoods of the many communities who depend on us in these trying times as well,” GrabFood Philippines Head EJ Dela Vega said.
The campaign also aligns with Unilever’s Malasakit for All, launched in March to support communities, partners, and employees. Among the initiatives includes providing hygiene relief packs to hospitals, NGOs, and affected groups nationwide.