IKEA Philippines will open nine weeks after the launch of its eCommerce platform. Recently, it has included a ‘save to shopping list’ option for its consumers.
The world’s largest outlet of the Swedish furniture maker is set to open in the fourth quarter but its eCommerce site will go live ahead of time.
“This is a function that people can use once we start our e-com operations in the Philippines,” IKEA Southeast Asia Country Manager Georg Platzer said in an interview, adding that it’s quite similar to the online carts we use before checkout.
IKEA products have been arriving in the country despite the pandemic. IKEA Philippines, which is set to open within the year at the SM Mall of Asia Complex, also launched the IKEA Family Club in July. The home furnishing club provides its members with different benefits, experiences, and surprises like reward points and exclusive event invitations from the brand.