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Khronos Launches Certification for 3D Animated Online Shopping

Khronos Group, an open consortium of companies creating computer and graphics interoperability standards, has revealed a way to certify 3D animation viewers created by different companies for online shopping.

3D Commerce Viewers

The group is releasing the 3D Commerce Viewer Certification Program, a software engine that enables users to display and interact with 3D models. The viewers are used by retailers, social media sites, and brands to create experiences on eCommerce storefronts, search engines, ad platforms, and native applications.

The Viewer Certification Program enables 3D viewers across the industry to demonstrate that they can accurately and consistently display 3D products, clearing the way for reliable 3D and AR-powered shopping across multiple platforms and devices.

gITF Standard

Khronos Group has joined glTF (or GL Streaming Format), a royalty-free specification for efficient streaming and loading of 3D scenes and models by engines and applications. It minimizes the size of 3D assets and reduces the run-time processing required to decompress and use them. glTF defines an extensible publishing format that streamlines authoring workflows and interactive services by enabling interoperable use of 3D content across the industry.

The Khronos Group 3D Commerce Working Group has worked hard to solve this and other issues that are slowing the growth of 3D in retail. The diverse membership of the Task Force includes internal content creators at major brands such as IKEA, Amazon, and Wayfair; Developers of 3D platforms and ecosystems such as Google, Microsoft, Adobe, Facebook, Samsung, and Autodesk; and hardware manufacturers such as Sony, Intel, Nvidia, and Advanced Micro Devices.

The Khronos 3D Commerce Viewer Certification Program is open to any organization that wishes to certify that their viewers can accurately display 3D assets used in eCommerce. To be certified, vendors must demonstrate that a 3D asset will look the same on their viewer as it does on another certified viewer.