Man of Many, a lifestyle publication has launched its own eCommerce platform, offering a collection of local and global niche brands for readers.
The online multi-brand boutique provides readers with a guided path to purchase, highlighted by access to discounts, global shipping, and a growing catalogue of over 20+ brands already stocked. Mirroring the editorial arm of the publication, the online store features an assortment of male-focused products across the fashion, grooming, fitness, and technology verticals, all curated by the Man of Many in-house teams.
According to Frank Arthur, Co-founder of Man of Many said the latest development perfectly complemented the publication’s existing content, allowing brands to flow seamlessly through the reader’s purchasing journey.
“Our publication has a strong product focus and our audience comes to Man of Many for guidance on what to buy. It simply made sense for us to create our own eCommerce platform, one that gives our audience direct access to purchase a selection of the products we cover and brands we feature.”
The new eCommerce site is housed within the Man of Many digital architecture and links directly with the editorial arm, allowing readers to discover and browse articles on their favorite products, make a purchase through the online store and pay without leaving the integrated site.
Man of Many plans to release new products every month, as well as exclusive releases, product collaborations, and a dedicated Man of Many labels.