Marriott International inks with Grab to integrate app platforms to cover the hospitality giant’s dining businesses in six Southeast Asian countries: Singapore, Indonesia, Malaysia, the Philippines, Vietnam, and Thailand.
The Marriott-Grab integration means the two companies will link their loyalty programs, so GrabRewards points can be converted to Marriott Bonvoy points, and vice versa.
The loyalty points conversion system is slated to begin in the first quarter of 2021.
A joint announcement from the companies said the deal represents Marriott International’s “first extensive integration with a super app platform in Southeast Asia and Grab’s most comprehensive agreement with a hospitality group to date.”
The deal will give the hotel group access to Grab’s “sizeable” customer base through its services, namely, GrabFood, GrabPay, and GrabAds.
Marriott International Asia-Pacific President Rajeev Menon said, “Our collaboration with Grab is one way we are designing a more seamless travel experience by leveraging the expertise of a super app in the region.”
Grab’s Group Managing Director of Operations Russell Cohen added that the expansive partnership reflected the mobile app platform’s role in helping brands on their digitalization journey.