Chieh Huang, CEO of Boxed, breaks down the online grocer’s new partnership with Japan’s largest grocery chain to develop its e-commerce platform in Malaysia.
As part of the tie-up, the American startup will create an end-to-end e-commerce solution to aid Aeon’s digital transformation, which includes a storefront platform and inventory-picking software.
Malaysia, which is home to more than 30 million people, is Boxed’s first stop in Asia and Aeon’s biggest market outside its home base of Japan. Aeon employs some 10,000 staff in Malaysia, where it has pledged to spur local employment amid the pandemic through its virtual mall.
According to Huang, “With Boxed’s technology, Aeon customers will have the flexibility to pick their chosen number of items and have them shipped in a box to their doorstep. Boxed doesn’t intend to provide last-mile delivery in Asia but will instead tap local courier services. Grab, for instance, is a potential partner.”