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Partnership of Zagana and FreshBuys Officially Inked

Zagana and FreshBuys Partners to help local farmers and deliver fresh and quality produce directly from farms to your home.

ZAGANA, a corporation organized and existing under Philippine law, is an online platform for fresh vegetables and fruits. Zagana is a social enterprise that aims to uplift the lives of Filipino farmers, give consumers access to safe and healthy goods, and deliver high quality and guaranteed fresh produce from farm to kitchen.

Freshbuys, on the other hand, is an online market site that delivers fresh and organic fruits from the mountains of Cordillera, under VS GROUP, a corporation organized and existing under Philippines law. Fresh Buys PH is an initiative to help our farmers and SMEs, especially in the Cordillera region to bring their products directly to the consumers.

With the same initiative of helping local farmers and promoting local products, Zagana and FreshBuys have officially inked a partnership to bring fresh and quality products to its clients. Joshua Aragon, CEO of Zagana Philippines and Angelo Valdez, CEO of VS Group Inc, FreshBuys brand, officially signed the agreement.

The COVID-19 pandemic has been affecting small and big companies, resulting in a big change in the economy. With the continuous rise of COVID-19 cases, many people are depending on online markets and groceries, as well as e-commerce platforms.

E-commerce is one of the fastest-growing industries in the Philippines. What’s good about e-commerce is that it is for virtually all types of industries, including fresh produce. In fact, e-commerce is beneficial to consumers, suppliers, and macro industry-wide development.

Fresh vegetables and fruits have consistently achieved double-digit sales over the past three months. While fresh produce delivery apps allow vegetables and other raw materials to be delivered straight from the farm to consumers’, not all of them are fresh and quality. Together with Zagana, FreshBuys assures the freshness and quality of each and every product that they deliver.

The collaboration between Freshbuys and Zagana marks as the biggest company group promoting farm to table initiative. Covering whole Metro Manila and other regions in the Philippines. Zagana ranked number 1 to number 2 in the fresh produced market in major online platforms like Grab, Lazada, FoodPanda, and Shopee, covering the whole Metro Manila.

The e-commerce platform for fresh produce is very vital. Not only the merchants but also the producers are becoming highly active in this market.

FreshBuys will focus on quality control and product development including bulk and continued supplies to support metro Manila operations. Freshbuys & Zagana will also be part of a premium mobile app that will cover high-end condos and properties in Metro Manila.

For the past forty-five (45) days, both brands successfully generated multiple deliveries of fresh produce in metro Manila, covering four (4) locations in Pasig, Glacier North, Glacier South, and FTI. The two e-commerce platforms expect to generate 30,000+ deliveries on a monthly basis to cover the local market and will scale the next twelve (12) to eighteen (18) months. Expansion plans in major cities like Pampanga, Cebu, Davao, Tuguegarao, Vigan Ilocos Sur, Laoag Ilocos Norte, and San Fernando La Union.

In the next twenty-four (24) months, the two (2) brands will work for hand in hand to push through major plans. Working closely with farmers, providing training, education, and financing. With the insights, farmers can then get an idea of how much it will cost to grow a certain crop and how profitable each crop is.