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Pepsi Teams Up with Peeps to Make Marshmallow Soda

The Pepsi x Peeps collaboration, one of many recent partnerships for the marshmallow brand, is tied to national sweepstakes.

Pepsi Co’s flagship soft drink is back this week to usher in spring and tempt consumers’ taste buds with a new concoction: marshmallow cola.

According to Todd Kaplan, VP of Marketing at Pepsi, “We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”

“This Pepsi x Peeps collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long. We know our consumers love our limited product drops, and we believe that Pepsi x Peeps will deliver an iconic and delicious pairing that has the potential to become a fan favorite,” he added.

The #HangingWithMyPEEPS begins on March 25, with three-pack prizes, and 10 grand prize winners of a collector’s package of Pepsi X Peeps, and those interested in trying this marshmallow soda can enter by tagging @PEPSI, #HangingWithMyPEEPS, and #PepsiSweepstakes on Twitter and Instagram.

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