Barely six years after its founding, Pinduoduo is now China’s biggest eCommerce platform, with more active buyers than Alibaba.
Pinduoduo reported 788 million active buyers (customers who made at least one purchase in the last month), more than Alibaba’s 779 million active buyers. This is a significant milestone for Pinduoduo, capping its spectacular rise from an unknown start-up to a major force in eCommerce.
To achieve this, Pinduoduo has leveraged the explosion of mobile devices to supercharge its market reach. A focus on low prices and a fun shopping experience — combined with cost-efficient marketing strategies — have enabled it to grab market share from JD.com and Alibaba.