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Point Pickup Acquires eCommerce Platform GrocerKey

Point Pickup Technologies has acquired white-label eCommerce platform GrocerKey for $42 million.

Point Pickup has already expanded its platform beyond grocery to general merchandise, pharmacy, and oversized delivery, enabling even more retailers to maintain control of their brands, from purchase to delivery.

“With almost 68 million U.S. households placing online orders this past May, retailers no longer want to give away the last mile to other consumer-facing platforms,” explained Tom Fiorita, Founder, and CEO of Point Pickup Technologies. “We listened to our clients and now with the integration of GrocerKey’s technology with our last-mile delivery platform, they can reclaim and grow that revenue and keep control of their e-commerce data and customer experience from start to finish.”

By integrating GrocerKey’s technology, Point Pickup can now provide an end-to-end solution that extends from pick and pack to last-mile delivery via its plug-and-play modules that easily integrate into retailer’s current eCommerce platforms. Its platform is driven by its proprietary Precision Matching Technology, which already matches the right delivery to the right driver and vehicle every time, leading to a more consistent and higher quality experience for customers. The same technology will be used to locate the right workers to extend the services to both shopping and delivery.

This enables more customization options for retailers’ eCommerce platforms — from online ordering to delivery size, to monetization through merchandising and promotions. With members of Point Pickup’s Flexible Workforce located within five miles of 95% of the US population, even faster fulfillment and delivery are now possible to satisfy even the most last-minute of customer needs.

Finally, the new GrocerKey add-ons to Point Pickup’s platform unlock greater data insights — and a larger number of opportunities to control how that data is used to meet the retailers’ financial objectives rather than forfeiting revenue to third parties.

“Early on, we were impressed not just by the scale and sophistication of Point Pickup’s technology and services, but also their focus on bringing the customer back to enterprise retailers,” said Jeremy Neren, Co-Founder, and CEO of GrocerKey. “Being able to provide brands with complete control over their eCommerce services from point of sale to delivering to customers’ homes is a game-changer.  I’m excited to join the Point Pickup team along with our GrocerKey family and am eager to move forward with the integration of our technologies and companies.”