Through this integration, brands on Shopee will get access to specialized marketing tools to boost their online presence, create deeper engagements with customers, and flexibly manage and measure their marketing campaigns.
The Head of Marketing at Shopee Philippines, Ruoshan Tao said, “Most brands in the Philippines are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online.”
“Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their official stores and products online. We are delighted to have a like-minded partner like Google and we look forward to deeper collaborations in the future.”
According to Samuele Saini, the Sector Lead for apps, eCommerce, entertainment at Google, “The e-commerce industry in South East Asia has experienced massive growth in recent years and is forecasted to exceed $150bn by 2025 . This has been further accelerated by the pandemic, with more consumers shopping online, as well as both big brands and smaller sellers quickly pivoting to further building their e-commerce presence.”
“We are excited to launch Google Ads with Shopee, which will make it faster and easier for brands to connect with their customers online, and provide them with flexible tools to measure and optimize their campaigns,” he added.
Google Ads with Shopee meets the growing demand among brands and to increase their eCommerce presence. Key benefits include:
Convenient ad campaign creation on Shopee Brands Suite: Brands can now create Google shopping ads directly on the Shopee Brands Suite, adding to the existing range of marketing solutions and tools offered by Shopee. It will allow brands to promote their official stores and products more efficiently across all channels.
Increased flexibility and control: Brands can directly create and manage online ads for their official stores and products on Shopee on the Google Ads platform. It allows greater flexibility as brands can tailor ad campaigns to meet different business needs.
One-stop monitoring: Brands can monitor the performance of all their Google ads via the Shopee Brands Suite. The one-stop access to data, brands can seamlessly measure success and optimize the effectiveness of their marketing efforts on Shopee.
Peggy Zhu, Head of Brand and Growth Marketing at Shopee, ““Brands in our region are expanding their online presence as e-commerce becomes a vital part of the retail ecosystem. Shopee is committed to providing the best environment for every brand to succeed online.”
Zhu also added that “Google Ads with Shopee extends our efforts by deepening our integration with Google and making it easier for brand partners to promote their Official Stores and products online. We are heartened to have a like-minded partner like Google and we look forward to deeper collaboration in the future.”