Snap and Verishop announced the launch of a social commerce experience within the popular image-sharing app, in a move that marks an escalation of an already intense arms race to expand eCommerce capabilities on social media.
Verishop Mini, which will live exclusively within Snapchat, will allow consumers to shop a rotating selection of fashion and beauty brands such as Bebe, Fifth & Nine, Kosas, and Blume, while also utilizing Snapchat’s augmented reality (AR) feature to virtually sample products and accessories prior to purchase.
According to Alston Cheek, Director of Platform Partnership at Snap Inc., “Our Minis platform offers an exciting new way for Verishop to create a socially-driven e-commerce experience inside of Snapchat.”
Additionally, Snapchatters will have the chance to virtually sample popular beauty products and accessories available from Verishop through Snap’s new augmented reality try-on experiences. Users can see how they look in five shades of Kosas Wet Lip Oil Gloss and virtually try on select styles and colors of Fifth & Ninth Sunglasses. The AR shopping lenses will live on Verishop’s Snapchat profile and will be accessible in the filter carousel in Snapchat’s main camera.
Additionally, Verishop Co-founder & CEO Imram Khan said, “Verishop is a new kind of shopping platform, offering the easy discovery of unique products through an entertaining shopping experience. We’re passionate about helping independent brands be successful and building features to help these brands connect with the consumer. We’re excited to introduce Verishop to the Snap community, and will continue to extend our platform, as we have with this partnership.”