Spotify could soon be launching a subscription podcast service. The alleged service was hinted at in a survey from Spotify seemingly designed for market research.
The survey, spotted by Andrew Wallenstein of Variety’s Intelligence Platform, indicates Spotify is considering four subscription podcast plans, ranging in price from $3 to $8 per month.
“The most expensive plan would feature exclusive content, early access to some episodes, and no ads,” the report added.
“At Spotify, we routinely conduct a number of surveys in an effort to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings,” the report quoted a company’s spokesperson as saying.
Spotify has made podcasts a major part of its platform over the past few years, notably signing exclusive deals with Michelle Obama and Joe Rogan. The company is seemingly so confident in its podcasts that it believes people would consider paying for the content.
Spotify is already the largest music streaming service on the market and is steadily building up a massive podcast audience.