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TikTok Launches Marketing Partner Program for Advertisers

Thursday, September 3, TikTok launched a marketing program to attract advertisers with tools to measure the success of ad campaigns that run on its popular short video app.

Introducing Marketing Partner Program for advertisers around the world, launching with almost 20 certified partners from across campaign management, creative development, branded effects, and measurement.

The program will enable brands and marketers to tap into TikTok’s partners in order to build campaigns to run on the app.

According to Melissa Yang, Head of Ecosystem Partnerships at TikTok, “With the launch of TikTok For Business, we’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community. We’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure, and optimize ad campaigns on TikTok. We can’t wait to collaborate with partners to bring a creative and joyful experience to our brand partners and the broader TikTok community.”

Initial partners include Bidgalgo, Bidshake, Sprinklr, WinClap, MakeMeReach, QuickFrame, Shuttlerock, VidMob, Vidsy, Cohley, Bare Tree Media, Byte, Happy Finish, IgniteXR, Poplar Studio, Subvrsive, Tommy, Unit9, and Kantar.

For the program, TikTok is partnering with the following companies that are able to support marketers with their campaign creation, execution, and measurement needs.