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WhatApp Announces new in-app Shopping Features

WhatsApp is taking another step into the eCommerce market with a new shopping button that appears in select chats.

WhatsApp now has a new in-app shopping feature. According to the company, “We’re making shopping on WhatsApp even easier. Now you can easily discover something you’d like to buy from your favorite business by tapping on the new shopping button at the top of chats.”

Users need to be messaging a business on WhatsApp to see this new button, and Facebook’s new video shows off how you’ll be able to place orders in the app.

It’s not available everywhere, but it’s likely that the company will be rolling it out in places like India and Brazil where it is either testing or has rolled out WhatsApp payments.

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