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YouTube Launches Test to Hide Dislikes Counts on Videos

Youtube announced it will begin testing several new designs that do not display a public dislike count.

YouTube showed off one potential design being tested that simply shows the same button layout but instead of a number of dislikes, the word “Dislike” appears underneath the thumbs down icon.

The experiment is a different implementation than the solutions the company had previously discussed, but it is similar to other attempts platforms like Instagram have taken to nip targeted attacks in the bud.

In the current setup, stats for both likes and dislikes are viewable in a creator’s individual YouTube Studio page, but only likes will be displayed publicly on a video.

YouTube says that dislikes can negatively impact a creator’s well-being and “may motivate a targeted campaign of dislikes on a creator’s video.” Basically, the idea is that seeing a dislike number and watching it go up could be enough motivation to join in and make the number larger.

“We’re testing designs that don’t include the visible like or dislike count in an effort to balance improving the creator experience, while still making sure viewer feedback is accounted for and shared with the creator,” according to YouTube.

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