RedDoorz introduces new property category “RedDoorz Premium” to reach out to a new segment of budget and business travellers.
Manila, The Philippines, 20 June 2018 – RedDoorz announced today its expansion to the Philippines.
RedDoorz intends to tap into the dynamic growth of the budget hospitality and travel sector in the Philippines. They intend to make an investment of about US$5 million. In order to, grow its footprint to 100 properties across the Philippines over the next 12 months.
Amit Saberwal, Founder and CEO, RedDoorz said, “Our expansion into the Philippines came as a natural progression for RedDoorz. Where like our first market in Indonesia showed many similarities. Thus, the potential for a vibrant domestic travel and hospitality industry. Our city-to-city approach has resulted in growing to over 500 properties. Processing more than 1 million room nights and consistently delivering occupancies of more than 80 percent.”
“The Philippines ranks as the second fastest growing internet economy in the world. With an internet penetration of 63 percent of approximately 105.7 million Filipinos. Following, our fresh funding, we realized that the Philippines held a strong demand for hotel rooms. Especially, among tourists and business travelers. We felt that it was time for us to make the conclusive move to start expanding here,” he added.
According to a joint study by Google and Temasek Holdings, it found that the Philippines ranked second as the world’s fastest growing internet market. And by 2020, it has a potential to grow by 11 percent in CAGR to 93 million internet users by 2020. This also meant a vibrant outlook for the online travel market in the Philippines. It is also expected that by 2025, it will grow approximately five times from US$1.1 billion in 2015 to US$4.6 billion.
In a 2018 report by WeAreSocial showing digital usage in the Philippines, it revealed that the Philippines not only has 67 million Internet users, but all of whom are also active on social media – of which more than 60 million were either unique mobile users or active mobile social users.
With its entry into the Philippines, RedDoorz will also be introducing a new category of properties. Adding on its existing two categories, RedDoorz and RedDoorz Plus, the ReedDoorz Premium. It was launched in June 2018 with properties that are designed for the budget business traveler. It is strategically located close to business districts and has more amenities than the other two categories.
The World Travel & Tourism Council found that the domestic travel spending in the Philippines has increased. It has generated more than 86 percent of direct travel and GDP in 2016. By 2027, it is expected to grow 4.8 percent per annum to PHP3,336 billion. Additionally, the Philippine Statistics Authority found that domestic travel rose by 20 percent from the figures in 2012. This reinforces findings from the 2016 Household Survey on Domestic Visitors where over 61 million traveled the country that year. With a high Internet activity and growth in terms of travel, the budget hospitality segment holds a key driver for the tourism industry in the Philippines.
Commenting on this, Rishabh Singhi, COO, said, “This introduction of Premium properties came with our observation of how the Filipino concept of a ‘condotel’ had seen a remarkable growth in the Philippines over the past decade. We felt that by adding this new category, we could create a distinction of rooms in the market. While, also, keeping to our ethos of providing the same standardization and predictability that comes with all RedDoorz properties. The aim of this new category is to target the business traveler who looks for certain amenities. Like good Wifi connection, a location close to business districts and other amenities. We see this as a strong category as we expand into other Southeast Asian cities.”
He added, “Furthermore, our loyalty programme for all RedDoorz users, RedCash, will be extended to the Filipino market. With a high usage of local Filipinos who are not only tech-savvy but use social media on their mobiles. We look forward to new customers in the market to book via our RedDoorz app where they can redeem the RedCash earned from their stays. We strive to maintain our current track record of over 80 percent repeat stay. As well as, to continue our growth across our three markets.”
RedDoorz has a strong local team on-the-ground coming from diverse backgrounds and knowledge of the local travel and hospitality sector. It runs a full operations unit in Manila from customer service, operations and product sales to branding, finance, and marketing. It also developed its own proprietary technology using data analytics to accurately forecast demand on areas that need more hotels.
“At every step of our growth, we have firmly believed in building the right team, meeting the right set of investors and biding our time for the right market opportunity. This belief attributed to our success in Indonesia and our entry into the Philippines. The biggest challenge is the mindset for property owners to accept our model. Especially, since this technology disruption has only taken place over the last three to four years in this region. With this disruption, owners of such properties become the most affected. We come in to educate and train these owners and their staff on why it is essential for them to go online. Becoming a part of the RedDoorz network will allow them access, in which would not have been made available to them,” Amit Saberwal further added.
Over the past 18 months, RedDoorz has trained over 2,000 staff across properties in Indonesia and Singapore. As part of their in-house training programme RedPro, the brand runs ongoing programmes for the staff of their partner properties and ensure a smooth running of their properties. Training is conducted across areas like technology, housekeeping and maintenance, sales and marketing, and more. RedDoorz has a strong team of over 180 staff across four countries that specialize in operations, sales, marketing and all aspects of hospitality
Headquartered in Singapore, RedDoorz recently raised its Pre-Series B round of US$11 million as an additional investment from Asia Investment Fund of Susquehanna International Group, International Finance Corporation (private investment arm of World Bank Group), InnoVen Capital (venture lending firm owned by Temasek Holdings and United Overseas Bank), and Jungle Ventures – all of which had invested in past funding rounds. This fundraiser also saw new investors such as DeepSky Capital, FengHe Group, Hendale Capital as well as other investors.
Established in 2015, RedDoorz helps hoteliers and guest house owners to showcase their property over a responsive platform, allowing them to reach out to larger audiences, increase their distribution, earn a brand name and streamline operations. The brand spans over 500 properties – all available via the RedDoorz platform; processing more than 1 million room nights and consistently delivering occupancies of more than 80 percent across all markets. The brand operates across 16 cities in Indonesia, Singapore and recently launched their services in The Philippines.
RedDoorz ensures that the guests are served with a consistent experience by doing a thorough Quality Check Points, each time during their stay at any of the partner property. The stay experience drives a continuous demand of business and helps a non-branded guest house or a hotel to emerge as a brand to infuse trust and to strengthen a strong base of loyal customers. For more information, please visit www.reddoorz.com.
Source: RedDoorz PR