Tuesday, July 21, Spotify announced podcasts video that allows all users to listen and watch them both on desktop and mobile.
Unlike on YouTube, where only paid subscribers can listen to YouTube video content in the background while they do other things on their device, Spotify says its users will be able to seamlessly move between the video version and the audio. When multitasking, audio content will continue to play in the background, as you use other apps or even if you lock your phone.
For creators, the launch of video podcasts represents an opportunity to grow their audience, says Spotify. Often, podcasts already have a video option — but until now, Spotify offered no way for creators to share it on its platform.
Podcast creators would distribute their audio podcasts on Spotify and other podcast distribution services but would publish their videos to YouTube, especially if they’ve built a YouTube fan base for their work.
Being able to publish directly on Spotify means creators will be able to connect more directly with podcast listeners, rather than to compete on a broader platform that pits their shows against a wide variety of other content.
In the future, Spotify will continue to expand the feature.
Only a handful of podcasts are offered, including Book of Basketball 2.0, Fantasy Footballers, The Misfits Podcast, H3 Podcast, The Morning Toast, Higher Learning with Van Lathan & Rachel Lindsay and The Rooster Teeth Podcast. These are only available in the markets where podcasts are already supported, Spotify says.
These podcasts include a combination of originals, exclusives, and third-party podcasts. Their creators are the only ones that today have the ability to upload their own video content.