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Amazon to Launch its First Amazon-Branded TV Set

Amazon is planning to launch its Amazon-branded TV in the United States as soon as October.

The launch, involving teams from Amazon Devices and Lab126, has been in the works for almost two years, the report said. According to a report, the TVs will have Alexa screen sizes “in the range of 55 to 75 inches”, and will be designed and manufactured by third parties such as TCL.

According to the company, the mode is meant to make sure that users can still hear Alexa’s responses over any background noise, like the sound of a dishwasher, people talking, or music playing on another device.

On that note, it’s unclear how expensive the new Amazon TV will be. Amazon’s current Fire TV lineup starts at $49.99 (Fire TV Stick 4K) and runs all the way up to $519.99 (55-inch Toshiba TV). Interestingly, the Fire TV Cube is relatively close in price to the Insignia Fire TV. That’s $119.99 vs. $199.99.

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