The social media giant Facebook expanded its fundraising platform “Facebook Fundraisers” in India to expand its efforts to aid the COVID-19 pandemic crisis in the region. The Facebook Fundraiser allows a user to create fundraising for themself or someone else, or another cause that is important. They can set up a dedicated page for a cause and a fundraising goal.
Facebook claimed that people across the globe have raised over $3 billion on Facebook to support the causes they care about since 2015.
“At a time when the country is in the middle of an unprecedented effort to fight the outbreak of the virus, we are deeply aware of the economic impact of the disruption in normal life,” said Ajit Mohan, Vice President and Managing Director, Facebook India.
“Communities around the country need help. Facebook Fundraisers allows people to leverage the full scale and power of the platform, and their passion, to direct resources to initiatives that can protect and save lives,” Mohan continued.
Facebook has also collaborated with several state governments like Giveindia for the verification of the charities in India. People have the option to donate to over 70 registered charities on Facebook like Goonj, The Akshaya Patra Foundation and Helpage India. Facebook guaranteed that all donations will go to charities.
As for the payment solution that will facilitate the donations, Facebook has partnered with Razorpay.
“Today, with the launch of Facebook Fundraisers, we are making a particular push towards ensuring everyone can contribute to relief efforts,” Mohan added.
In recent weeks, Facebook launched an information center in India to provide up-to-date information to the people in partnership with the World Health Organization (WHO), UNICEF, and UNDP.
Facebook stated that it continues to collaborate with 11 state governments in India for its WhatsApp helpline and 9 state governments for Messenger.
“Each of these health alert lines provide the government and health authorities a powerful mechanism to dispel rumors and misinformation that may be circulating about the Coronavirus,” said Mohan.
Aside from the Facebook Fundraiser in India, Facebook also announced a ‘Social-For-Good Live-a-thon’ initiative with over 150 creators, celebrities and publishers. The initiative aims to encourage people to donate to selected charities.