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Facebook Announced New Tool Update ‘Rights Manager’

In a Facebook new update, the ‘Rights Manager’ tool helps creators and publishers protect and manage their image content at scale.

The Rights Manager tool will enable photographers to claim ownership over their most popular images, identify when those images have been used without permission, and issue takedown requests.

“Today, we are introducing Rights Manager for Images, a new version of Rights Manager that uses image-matching technology to help creators and publishers protect and manage their image content at scale,” reads the announcement.

“To access Rights Manager, Page admins can submit an application for the content they’ve created and want to protect. Rights Manager will find matching content on Facebook and Instagram.”

The company is starting to work with certain partners today to give them the power to claim ownership over images and then moderate where those images show up across the Facebook platform, including on Instagram. The goal is to eventually open this feature up to everyone, as it already does with music and video rights. However, the company didn’t give a timeline on when it hopes to open this up more broadly.

“We want to make sure that we understand the use case very, very well from that set of trusted partners before we expand it out because, as you can imagine, a tool like this is a pretty sensitive one and a pretty powerful one, and we want to make sure that we have guardrails in place to ensure that people are able to use it safely and properly,” says Dave Axelgard, Product Manager of Creator and Publisher Experience at Facebook.

To access Rights Manager, Page admins can submit an application for the content they’ve created and want to protect. The rights Manager will find matching content on Facebook and Instagram. Settings can be adjusted to match things like ownership that should apply worldwide or only in certain locations.

In addition to the free content management tools offered to help combat infringement, Facebook also has a fast and effective IP reporting system, a repeat infringer policy, and other measures. And protecting intellectual property is an important part of Facebook’s Terms of Service. Learn more about copyright protections offered on Facebook

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