Samsung Galaxy device owners will continue to have exclusive access to upgrade to the premium, ad-free version of Flipboard TV. For everyone else, the service will be ad-supported.
Flipboard has also lined up a number of medi partners that will provide their video feeds to Flipboard’s app.
The services will offer users access to video from hundreds of publishers, including global publishers, local news publishers and, select independent video producers.
This list includes Complex Networks, Minute Media, A360 Media, Group Nine Media, The Recount, Bonnier Corp, Refinery29, Dow Jones, Hearst Magazines, Gannett, Vice Media Group, and Penske Media Corporation, with brands such as Rolling Stone and Variety. Video from Euronews, Tribune Publishing and dozens of others will also be available through a new partnership with VideoElephant, the company says.
In addition, Flipboard is bringing independent publishers on board for the first time, like filmmaker Gene Nagata (aka Potato Jet) and video journalist Johnny Harris. These have been onboarded through Flipboard’s partnership with the influencer agency Space Station Integrations. Other independents include Gary Vaynerchuk, AudPop’s filmmakers and Underknown, producer of video series such as “What If” and “How To Survive.”
Despite its expansion, Flipboard says it’s making careful choices when it comes to its video lineup, in terms of quality.
“It’s not a free-for-all,” says Flipboard VP of Global Growth and Biz Dev, Claus Enevoldsen. “We have been very conscious about the whole ecosystem and making sure that what shows up for you in ‘For You’ is stuff that we know is not fake news. It’s a trusted source. That’s always been our MO, and we extend that to the video space, as well,” he explains.
The new video feeds will be available within a dedicated Video Tab in Flipboard’s Content Guide.
Users will be able to add video-only feeds to their own magazines, too, if they prefer.
These videos will play natively within Flipboard. This helps to power Flipboard’s recommendation engine that directs you to related videos, the company says. This change also means users will be able to use additional video controls, like those that let them skip to the next video, for example.