Instagram started the official rollout of its pinned comment feature.
The feature lets users pin three comments on a post to the top of a thread, and it’s designed to allow the author of a post to better control the tone of the comments thread.
When users swipe on a comet, users will see a pin option alongside the reply, report, and delete prompts.
Instagram has spent the last few years trying to improve its tools for combating harassment, abuse, and misinformation, and its efforts have intensified under current CEO Adam Mosseri.
Instagram’s comment moderation has improved significantly. The company now uses artificial intelligence to automatically block offensive comments, and it uses similar AI tools to warn users before they post potentially offensive or harmful captions.