“Believe in something, even if it means sacrificing everything” the slogan which was used in front of Nike’s campaign along with the image of Colin Kaepernick.
The former 49er quarterback who controversially kneeled before the 2016 season is in protest against Racism and Police violence.
Along with the protest, some football stars also followed this action that caused a divided opinion amongst fans and other people in the country.
Donald Trump who was against the action called the players who kneeled before the games “sons of bitches” and was disrespected the American flag and its military.
The league prohibited the players from kneeling before each game to give respect to the flag. Several players used other ways to avoid the new prohibition from the league by raising their fists or placing their arms on other teammate’s shoulders.
Colin Kaepernick, the 49ers quarterback posted a tweet where it shows a picture of him and the campaign’s slogan. He has been an endorser of the company since 2011 and was finally featured in Nike’s 30th anniversary of its “Just Do It” campaign. He said that he will sue the organization for banning him in the league for being part in an active protest during the season.
Vice President of the brand of North America Gino Fisanotti said in ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who have leveraged the power of sport to help move the world forward”.