Buying grocery stores online are now booming and Netherland’s Picnic is joining the party as they deliver groceries for free.
Multinational Ahold Delhaize first offered an online grocery in the Netherlands in the year 2010 but unfortunately, Ahold couldn’t cope up to today’s technology trends. On the other hand, Picnic, a startup online supermarket, is joining the trend of online shopping in the Netherlands as it runs a bus in the Dutch community.
Picnic delivers groceries for the lowest price to people’s home without delivery cost. It was headquartered in the European Union (EU) and was founded by Frederik Nieuwenhuys, Joris Beckers, and Michiel Muller on October 1, 2015.
It has an application that lets its user find and order grocery items through mobile phones. Amersfoort, Almere, Leusden, Soest, Utrecht, Maarsen, Delft are just some of the cities that enjoy the service of Picnic.
One of the customers who experienced Picnic’s services said that Picnic’s product was limited but the quality and prices of the products are fine. What’s important for her is that the groceries are delivered to her doorstep.
Though it was just a startup company, it already garnered a 100-million-euro investment in its 3rd year of operation which the company is using to fund its expansion in Germany.
According to the company’s Chief Executive Michiel Muller, Picnic is kind of saving money for the cost to be used for delivering groceries – somewhat like a bus or the “Milkman 2.0”.
There will always be room to grow for the company since Picnic has its free delivery.