Apple is planning a revamp on its smart home business. As part of the revamp, Apple made an important move, hiring former Microsoft corporate VP and smart lock CEO Sam Jadallah to lead its smart home initiatives.
Jadallah’s hiring comes after Apple acquired the startup Pullstring that specializes in voice-enabled toys. The acquisition and the hiring is a clear sign that Apple is getting serious in its plans of engaging in-home services.
Sam has enjoyed a career as an entrepreneur/CEO. He is a co-founder and CEO of Securaseal Innovations LLC, a hardware and services technology company building connected products for the home market. He also previously ran a startup called Otto which was pulled out four months after launch.
Sam spent 12 years at Microsoft where he was a corporate officer and Vice President, Worldwide Enterprise Sales. He also was executive sponsor for Microsoft’s accessibility program to make Microsoft products better designed for all users.
Sam serves on the board of trustees for his alma mater, Case Western Reserve University in Cleveland, OH.
Apple competes against its rivals Alphabet and Amazon which also started in putting efforts into home services. Amazon has announced Alexa integration with over 28,000 products while Google says Assistant supports over 10,000. Apple’s home accessories include HomeKit and Apple AirPlay only.
Jadallah clearly has a big task in front of him and all roads to lead through Siri. Jadallah’s success is likely dependent on Apple’s Siri and HomePod strategy execution over the next year as smart home adoption today is driven by voice assistants and smart speakers.