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Samsung Prioritizes Mid-range Models Over flagship

Samsung’s CEO, DJ Koh, revealed their plans to CNBC last week regarding changes to its mid-range line of smartphones.

According to DJ Koh, introducing new innovations on their high-end flagship models, the Galaxy S and Galaxy Note lines, are not the priority anymore.

Rather, Samsung will focus on deploying new features on mid-range models to attract millennials- specifically those that cannot afford the flagship models.

Samsung’s original strategy in regards to mobile technology was to bring differentiation to the flagship models and then moving to the mid-end. But due to the South Korean Company facing drop-in shipments of Galaxy S9 and Galaxy S9+ units, the CEO will now prioritize bringing notable changes to mid-end devices starting this year.

Meanwhile, as of this writing, Huawei is the second largest smartphone manufacturer in the world surpassing Apple Inc.

As reported, Huawei is planning to take over the top spot by 2021 as announced by Richard Yu, Chairman of Huawei Devices and CEO of Huawei’s consumer business group.

This coming 2019, Samsung is anticipating an increase in sales during the launch of the Galaxy S10 series, which will be a foldable smartphone. However, the company could still see a decline in shipments and eventually not seen as a threat to Huawei anymore.

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