Twitter, one of the major social media platform, said that their story feature called “Fleet” is now on a test, starting in Brazil.
Twitter announced that they are already testing their very own stories called ‘Fleets’. In a blog posted by Mo Al Adham, Group Product Manager at Twitter, he said that Twitter is the place where you talk about topics that interest you.
Twitter users can post and interact with messages known as ‘tweets’. People using Twitter is rapidly growing, especially now that smartphones and social media are dominating the younger generation. But not all people who have the social media app is ‘tweeting’, and Adham recognizes that.
“Some people say they feel insecure to Tweet because Tweets are public, permanent and exhibit public engagement counts (likes and Retweets),” he said.
To resolve this problem, Twitter is planning to launch its own stories feature which was called ‘Fleet’. “We want to make it possible for you to have conversations on the platform in new ways, with less pressure and more control, in addition to Tweets and Direct Messages (DMs). This is the reason why we will test, starting today in Brazil, a new feature called Fleets, away to have conversations initiated with your fleeting thoughts,” Adham stated.
Fleets, unlike tweets, have an expiration and will disappear after 24 hours. It has no engagement counts, meaning, no Retweets, likes or public comments. According to Adham, research shows that people are more comfortable in using fleets to share their everyday thoughts.
“We hope that those people who are not usually comfortable with Tweeting use Fleets to talk about the reflections that come to their head,” added Adham.
Twitter is the last social media platform to test the story’s formats. Adham said, “Since Brazil is one of the countries where people talk the most on Twitter, with many of you passionate about speaking and following other Brazilians on the platform, we are excited to test the new functionality here.
Fleets are very easy to use. Just like Tweets, Fleets are based primarily on text, but the user can also include videos, GIFs or photos. Replies on a Fleet will take you directly to DMs. As for the appearance, Fleets are positioned at the top of your profile.
“Fleets will become available during this week in Brazil only in the application, whether iOS or Android,” said Adham.