Ride-hailing app Grab partners up with Netflix-like video streaming service HOOQ to add new features by end march.
Singapore’s ride-hailing giant Grab fortifies its vision to become a “super app” after expanding from “just transport services” with its new additions like grocery delivery, news feed feature, healthcare, hotel booking, insurance, and more. And with its new partnership with HOOQ, Grab is said to launch another feature which is, lo and behold, video streaming!
According to a statement that Grab released, this new feature will be launched first in Singapore and Indonesia by end of the first quarter, followed by Philippines and Thailand. Grab will integrate HOOQ’s full content library of Hollywood and Asian films, popular local dramas as well as free-to-air channels from HOOQ. They will be offering a three-month access to HOOQ’s wide range of Hollywood and Asian titles which can be played directly from the app.
HOOQ CEO Peter Bithos said that Grab would receive a cut of revenue generated through subscription sign-ups from the app, although the percentage was not revealed.
Grab constantly seeks for new updates to keep their users engaged even when they don’t need a ride. Bithos asserted that the strategy is building partnerships so that their users can easily bump with them without having to download another app or sign up to a different service.