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Experian invests in Marketing and Advertising firm Vserv

Experian partners with India’s Vserv through a strategic investment.

Vserv Digital Services is a platform for mobile marketing and commerce. It provides a platform that offers mobile advertising solutions for advertisers, developers, and publishers. The company offers advertising formats and targeting capabilities for mobile applications and games, videos, and 3G video voice portals as well as media mobile campaigns. Its application analytics provide real-time data to developers based on how consumers use their mobile applications.

“We run digital marketing campaigns for a wide variety of brands, we have a huge set of primary data on consumers, we find these consumers on various platforms like Facebook, Hotstar and Google to show them these targeted promotional campaigns,” said Vserv’s CEO Dippak Khurana.

“Our platform can help them in discovery, and eventually with the customer onboarding solutions of Experian, we can solve the challenges for these players to acquire new customers,” Khurana added.

Vserv was said to be the seventh company that Experian has backed in the last two years.  “We are excited to partner with Vserv to drive this next phase of growth for both organizations. Vserv’s mobile marketing platform and access to authenticate telco datasets through its unique data management platform ensure immediate synergies to our core product propositions,” said Sathya Kalyanasundaram, Country Head and Managing Director at Experian India.

The strategic partnership will enable the BFSI sector to reach out to specific consumers. The partnership also offers access to a great lineup of financial products and services.

Dippak Khurana and Ashay Padwal featured image
Dippak Khurana and Ashay Padwal (Credits: vserv.com)

“This is yet another step for Experian in championing alternate data partnership clubbed with deeper engagement in the BSFI sector, which aligns with our long-term strategy of scaling India to new heights through organic growth opportunities,” Kalyanasundaram added.

Vserv will use the fund to build new products and boost its core technology products team.