Dynamic Yield is the leading AI-powered Personalization Anywhere™ platform. It uses machine learning and predictive algorithms to help retailers personalize their end-to-end interaction with customers through web, apps, and email.
The acquisition will help boost the online marketing of McDonald’s. According to the fast food chain giant, they are planning to use Dynamic Yield’s technology to create a Drive Thru menu that displays real-time situation like the weather, current restaurant traffic and trending menu items. After ordering, the platform then recommends related items that a customer can add to their purchase.
“Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms. “With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customers,” said Steve Easterbrook, CEO and President of McDonald’s.
McDonald’s have over 68 million customers per day. Most of them are customers ordering at Drive-Thru. The company will again start a digital transformation through the acquisition. The price of the deal was not revealed but McDonald’s is spending more than $300 million for Dynamic Yield. The deal will also be the largest acquisition of McDonald’s in the past 20m years.
Liad Agmon, CEO of Dynamic Yield also announced the acquisition through his blog on Dynamic Yield’s official website.
Read the full blog here: