Netflix Vice President of Product Todd Yellin asserted in a conference in Mumbai that the company plans to make more interactive content similar to the Black Mirror: Bandersnatch. The said film gives the audience the opportunity to choose the outcome. Yellin said that the output of these stories will increase over the next two years.
“It won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy, or it could be a romance, where the audience gets to choose – should she go out with him or him.” Yellin added.
Yellin even hinted that more interactive content will be arriving on their platform soon, even saying viewers could expect more titles “over the next year or two”. Given that Bandersnatch took two years of development, it is likely several similar projects are already underway!
With the neck-to-neck competition from the likes of Amazon and Hulu, Disney+ streaming service, and Apple’s rumored Netflix rival on the way, Netflix itself faces a challenge to maintain being the frontrunner in the streaming services market. Betting big on the future of interactive content might be the best move for Netflix to remain as the default choice for online streaming for many years to come.