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Nintendo America loses its President Reggie Fils-Aimé

President of Nintendo America Reggie Fils-Aimé is departing from the company after more than a decade of service.

One of the most recognizable faces at Nintendo is Reggie Fils-Aimé. Known for his famous introduction line “My name is Reggie. I’m about kickin’ass, I’m about takin’ names, and we’re about makin’ games”, Reggie is now bidding goodbye to Nintendo.

He joined Nintendo in 2003 and became an instant hit, winning audiences just by showing who he is. Fils-Aimé has been an outstanding figure to Nintendo, particularly as a spokesperson. Regularly hosting live events, Reggie also became a meme center commonly searched as “my body is ready” meme.

He first sat at executive VP of sales and marketing role at Nintendo before becoming the President and Chief Operating Officer in 2006. He contributed a lot in the biggest success of Nintendo, most notably the blockbuster Wii and, most recently the Switch.

His departure was announced through a heartfelt video wherein he thanked Nintendo’s fans. The video shows how genuinely emotional and sad he is about leaving the company.
“Nintendo owns a part of my heart forever, it’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community,” he said.

“As I look forward to departing in both good health and good humor, this is not a ‘game over’for me, but instead ‘leveling’ up to more time with my wife, family and friends,” he further added.

Fils-Aimé’s last day is scheduled on April 15th and will be replaced by the company’s current head of sales and marketing Doug Bowser. Bowser has been with Nintendo since 2015.

Bowser said that it’s been his great fortune to work with and be mentored by Reggie for four years at Nintendo of America and rest assured, they will continue to build on Reggie’s work to evolve and expand their brands, furthering Nintendo’s global mission of creating smiles. The are millions more of this to come, he said.

Regginators, as what they call Reggie’s fans and employees, will surely miss him, but he will leave the company reins in good hands.

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