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Uber enters Hamburg market, its sixth home city in Germany

Uber entered the German market starting with Berlin. Now, the ride-hailing company is expanding its presence in Hamburg – its sixth home city in Germany.

Early 2013 when Uber initiated its first attempt to enter the German market – starting with the city of Berlin. After the success of Uber in Berlin, Uber then launches its ride-hailing service in a few more countries in Germany including Düsseldorf, Frankfurt and Munich.

But it was not always a good ride for Uber. In 2014, Uber faced a major German regulation which led to the decision of the ride-hailing company to pull off its services in Hamburg, Frankfurt, and Düsseldorf in 2015.

Following all the controversies faced by the ride-hailing company is the stepping down of co-founder and former CEO Travis Kalanick in 2017 and was succeeded by Dara Khosrowshahi.

In the same year, the European Court of Justice ruled Uber as a transportation company allowing certified taxi drivers and vehicles to operate.

In 2018, Uber returns to Dusseldorf with its electric ride-hailing service. After Dusseldorf, Uber then reentered Frankfurt and Munich. Uber then again launches in Cologne, making the city its 5th city in Germany.

Shortly after Uber entered the Cologne market, Uber announced that it has launched in Hamburg, its sixth German city respectively. Pierre-Dimitri Gore-Coty, Vice President of International Rides Uber said, “The ways people move around cities are changing and we see positive regulatory momentum for ride-sharing across Europe.”

Uber’s CEO Dara Khosrowshahi acknowledges the increasing economy in Europe and promises to start afresh Uber offering across Germany.

“We are partnering with cities throughout Germany to address their growing transportation needs and to shape the future of urban mobility together,” Pierre added.

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